For my personal brand I want to show my strengths as a designer in a visual way. I decided to change my personal brand from last years PPP because I didn't feel this represented me as a designer anymore and I think that I have changed a lot over the past year.
Firstly I thought about my strengths and how they could be displayed throughout my personal brand.
My strengths as a designer :
Layout Design
Print based design
Handmade design
Type based branding is the most appropriate way to show layout skills and the use of multiple colours for the business cards is a great way to have them stand out against other business cards, especially when kept inside a wallet or purse.
A physical and handmade portfolio or mail shot is the most appropriate way to show my work as this shows the type of handmade design and physical products that I create in my practice.
The use of stock and colour is also really important to me and so this should be a consideration when designing my business cards and overall brand.
The business cards show my interest in layout design and the use of interesting colour and stock to enhance the designs and give them a luxurious feel. The layout is kept simple so that that the information is clear, whilst still being interesting to look at. The coloured stocks can be changed each time the business cards are printed so that they can be different every time which is important to me as I believe that design should be ever evolving. The type is a modern serif font that is bold and easy to read so that the information is completely legible.
The letterhead design is similar to the design of the business card in that the main element of it is the layout design, and it shows my interest in this type of design. The layout frames the main content in the centre of the page showing that the content is the most important aspect of the design and it is clear and easy to understand.
My portfolio design also represents me as a designer and I think that it is important that it is a printed portfolio. I wanted to create it as a mail shot that can be send out to studios that I like and also can be printed as an A3 portfolio that I can take along with me on visits to studios as well.
As part of my portfolio I created a mail shot that can be sent out to many different studios that I admire. The mail shot will include a number of postcards with images of my work and a short explaination about each project on them. This is for the purpose of showing my work to a professional level and getting my work seen by professionals who are already established in their field.
The layout of the postcards is similar to the rest of the branding in that the type frames the work and is bold and clear. The postcards have room for four images of each project which is enough space to give a good idea of my design practice.
These postcards will be packaged together in a small box, small enough to fit through a mailbox, so that they are easy to send to professionals. This box will be branded in much the same way with the type and layout the same as the rest of my personal brand.
